The future of online business is a new hybrid bread of wall street suits and revenge of the nerds taped glasses. This industry is so new, so integrated, and so massive it has developed its own new business model. The old saying that we must study history to know the future just does not apply in this situation. History for e commerce was written by two now giants, eBay and Amazon. These giants followed a model that is more appropriate for a buffet, not for business. The all you can eat and get big fast idea’s from eBay and Amazon made looking back at history to run your new start-up .com site a horrible path to choose. Theses companies were lucky, very lucky that their bubble was able to act more like a solid then a bubble filled with air. What these other .com companies should have been paying attention to instead of getting big as fast as you can like the two giants was that it was all about the user. Who cares that you spent 5 million dollars on a website if people did not want to spend time on it and interact with it. Ebay and Amazon were ahead of their time in making their website, but they still followed the oldest business model that the world has ever seen. If your customer is not happy, then either are you. They knew from the beginning that the users are everything, the developer of Amazon said in the video a very key point about how he built a platform and let the people run with it. It was something new and special, no longer were you given one choice of a product. He allowed people to search everything and anything to be informed of their purchase. A very key part of selling something is making the person feel like they are making an informed decision that they made a right choice. This feeling can go a long way, not only did you move your product but you gained a customer that felt part creator, installing pride and most of all a repeat customer. The future of the .com world must remember that you still have to get out from behind the computer screen and interact with your people. The channels of communication, reinvention, and criticism most always be open for a company to expand and keep your customer. The challenge of online business is like the video describe, trust. Are you going to trust a site well enough to send them your credit information, your home address, and opening your computer to the network. The biggest challenge of the internet is information protection. Now that everything is online, how do we know that the site we are engaging with will protect all of our information and not sell it for a quick dollar.
The Future
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