Apple and Mircosoft are two companies that have revolutionized not only their industry, but the way the entire world moves. In the summer of 1974 Bill “Trey” Gates with his childhood friend unleashed onto the world Microsoft at age 19. At the same time Steve Jobs and friends were developing Apple, the “users” computer. These companies seem similar, trying to develope computers and software being head and shoulders above the rest of the industry, including super giants like IBM. Another way these companies are similar is in the begining they actually putt there respective companies in each others hands. Apple needed Mircosoft’s software with their new generation of computers, and Microsoft needed Apple to be successful so their software would catch on. It must be an ironic feeling knowing that you need your competitor to rise to success in order for your largest gamble to pay off. This though is where there simularities end. Apple made for the people, by the people got its advantage of having an open network of people working on its computers, making them more user friendly, and creating a “peoples brand.” While Microsoft believed in earning the dollar and making the best business decisions. Gates sall his creation as an enterprise that people should pay for, while Jobs sall his computers for everyone. Gates was a new hybrid of person for his era with a shrude business sense, but could also handle playing World of Warcraft with the 4 eyed guys behind the scene. This could be the biggest difference between Steve and Bill, Bill sall his software as a money maker, while Steve was building to expand the industry. These two companies are a classic example of the common man vs. the geek squad. Mircosoft built on a professional, complicated base that requires knowledge and know-how to operate. Apple took its easy-use software and developed a nitch like no other, they have created such a feeling of belonging and pressure that if your an artist, hipster, or want that little feeling of being different the Apple is for you.
Apple & Microsoft
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