Media Strategy

My social media strategy will be centered around getting the access of professionals to the amateurs. What this means is I want to implement through social media ways for college students and high school students access to professionals in their interested field of future employment. Also to enhance user interaction between people and their favorite athletes, specifically for this paper NASCAR and alternative sports will be examined. The reason for the student-professional connection is because I have found it hard in the past to see what day to day activities are actually included in careers I have been interested in. For the connection between athletes, idols, heroes, and their fan base has become an interest because I see the money making potential in a deeper sense of connection between people and athletes. This strategy will include using social media as a base and then expanding it to become a real source of professional information. Included will be the benefits of information and connectivity with future employees, clients, and consumers.

Final Paper

For my final paper I will either do a social media strategy for MasterCraft or Sector 9 skateboards. Right now I have two companies in mind because I do not know which one I will be able to get enough recent information on from the companies.

Life Style

more about "LIfe Style", posted with vodpod

The Future

The future of online business is a new hybrid bread of wall street suits and revenge of the nerds taped glasses. This industry is so new, so integrated, and so massive it has developed its own new business model. The old saying that we must study history to know the future just does not apply in this situation. History for e commerce was written by two now giants, eBay and Amazon. These giants followed a model that is more appropriate for a buffet, not for business. The all you can eat and get big fast idea’s from eBay and Amazon made looking back at history to run your new start-up .com site a horrible path to choose. Theses companies were lucky, very lucky that their bubble was able to act more like a solid then a bubble filled with air. What these other .com companies should have been paying attention to instead of getting big as fast as you can like the two giants was that it was all about the user. Who cares that you spent 5 million dollars on a website if people did not want to spend time on it and interact with it. Ebay and Amazon were ahead of their time in making their website, but they still followed the oldest business model that the world has ever seen. If your customer is not happy, then either are you. They knew from the beginning that the users are everything, the developer of Amazon said in the video a very key point about how he built a platform and let the people run with it. It was something new and special, no longer were you given one choice of a product. He allowed people to search everything and anything to be informed of their purchase. A very key part of selling something is making the person feel like they are making an informed decision that they made a right choice. This feeling can go a long way, not only did you move your product but you gained a customer that felt part creator, installing pride and most of all a repeat customer. The future of the .com world must remember that you still have to get out from behind the computer screen and interact with your people. The channels of communication, reinvention, and criticism most always be open for a company to expand and keep your customer. The challenge of online business is like the video describe, trust. Are you going to trust a site well enough to send them your credit information, your home address, and opening your computer to the network. The biggest challenge of the internet is information protection. Now that everything is online, how do we know that the site we are engaging with will protect all of our information and not sell it for a quick dollar.

Phone App The Handyman

My phone app is the HandyMan, it’s a mobile “how to” application that will help someone with any problem you could face while completing a new project. The app will  feature mobile videos of how to do something, for  if you are fixing a leaky sink. You will simply scroll through and find the icon that pictures what you need or use voice control when your hands are tied up. The videos will include step-by-step instructions, what tools you will need, and of course what parts are necessary to complete the job. The other key feature will be the handy recognition system. For example, you have no idea what size tool  you will need to get that stubborn bolt off. All you will need to do is simply use your camera and scan the object. After scanning the object the app will locate all the information needed for that particular part and let you get on your way instead of searching through every tool in the tool box.

Userface Icon

 

 The second image is the scroll screen that will let you select which household appliance you are needing help with. Simply click the icon and select which how-to video you want to watch to complete your task.

Main Idea

The main idea about my blog will be about the current stage of life I am in. I like thousands more will be facing an up hill battle of finding a job. Times are rough for a college student looking for an entry-level job, so me as an individual must use all my resources to stand out above the rest. Resources like this class, social media. It is a free medium that we need to grasp and use to our full benefit to try and get a job. So the idea of my page is to basically write about my expierence finding a job while still trying to graduate, find a network of people in the action sports industry, and gain advice from people who have been through the process of a new world.

Apple & Microsoft

Apple and Mircosoft are two companies that have revolutionized not only their industry, but the way the entire world moves. In the summer of 1974 Bill “Trey” Gates with his childhood friend unleashed onto the world Microsoft at age 19. At the same time Steve Jobs and friends were developing Apple, the “users” computer. These companies seem similar, trying to develope computers and software being head and shoulders above the rest of the industry, including super giants like IBM. Another way these companies are similar is in the begining they actually putt there respective companies in each others hands. Apple needed Mircosoft’s software with their new generation of computers, and Microsoft needed Apple to be successful so their software would catch on. It must be an ironic feeling knowing that you need your competitor to rise to success in order for your largest gamble to pay off. This though is where there simularities end. Apple made for the people, by the people got its advantage of having an open network of people working on its computers, making them more user friendly, and creating a “peoples brand.” While Microsoft believed in earning the dollar and making the best business decisions. Gates sall his creation as an enterprise that people should pay for, while Jobs sall his computers for everyone. Gates was a new hybrid of person for his era with a shrude business sense, but could also handle playing World of Warcraft with the 4 eyed guys behind the scene. This could be the biggest difference between Steve and Bill, Bill sall his software as a money maker, while Steve was building to expand the industry. These two companies are a classic example of the common man vs. the geek squad. Mircosoft built on a professional, complicated base that requires knowledge and know-how to operate. Apple took its easy-use software and developed a nitch like no other, they have created such a feeling of belonging and pressure that if your an artist, hipster, or want that little feeling of being different the Apple is for you.

Introduction

My name is Cody Foust, I am a 22 year old senior at Texas State University. My major is Psychology with a minor in Mass Communication’s and I will graduate in May. I grew up on the third coast in Padre Island Texas and went to Flour Bluff High School. My plan after graduation is like every other graduating senior, pray for a job. My ideal job would be working for an action sports company, doing promotions, advertisement, and PR. Companies like Fuel Tv, Mastercraft, Gravity skateboards, or any sport relating around water would be perfect.

The history of the internet video was eye opening in the fact that the internet was developed by college students that sall a need and filled it. Not only did they fill a need, but ended up forcing itself into a relm that was reserved for greased hair, pinned striped suit’s, telephone operators, and advertisement brought to you in a large brown box. The bearded, the baby face, and the college atmosphere of flower power were all intergrated into a common goal of redesigning the way the world moved. Before coming to the realization of the open network, built and used by it’s own participants it was hard to picture the idea of infinity. What those orginial 4 computers did was create an ever changing, never ending, living and breathing organism that would leave Darwin questioning his thoughts on evolution. The creation of email, tool bars, and HTML have paved the super highway for the spyder web to keep twisting and expanding. The video’s we watched in class showed how we as humans must catch up to the living beast that was created only 40 years ago. How we are connected and how we must learn the new avenues to reach our audience is the next endevour. The internet turned newspaper’s into the past, commericials into a fast forward button, and radio into a satelite. The video’s in class helped showed the changing dynamics of the work place, social interaction, and how we must adjust or be left out like newspapers, tv, and radio.

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